FaraEtesal Rayan AsrCABLES · NETWORKS · INDUSTRYFaraEtesal Rayan Asr
Design, consultancy, project implementation and equipment supply.
Engineering knowledge.
Practical experience.
Drawing on up-to-date technical knowledge, extensive operational experience and cooperation with leading international brands, FaraEtesal Rayan Asr is recognised as a leading company in information technology, industrial automation, electrical engineering and specialist equipment supply.
We work to provide precise engineering solutions, supply genuine equipment and implement complex industrial projects. Our approach goes beyond sales, focusing on specialist consultancy, technical design and long-term support.
Keeping pace with technology.
Supporting industry.
In today’s rapidly changing world, successful organisations are those that use new technologies and engineering solutions to increase productivity, reduce costs and upgrade their infrastructure. With a forward-looking approach, FaraEtesal Rayan Asr works to achieve these goals for its customers.
From cables to control, your trusted partner in industry.
Specialist services & products
Industrial & automation equipment supply
We are an official representative and supplier of a number of reputable international brands, specialising in industrial cables, network equipment, installation accessories and control systems.
Our supply capability is not limited to the brands shown below. Through our overseas offices and cooperation channels, we can source and deliver specialist brands and industrial equipment required for individual projects in the shortest possible time, with a guarantee of authenticity.
Brands we work with
Specialist consultancy, design & engineering
- Selection and design of industrial cables in accordance with environmental conditions, mechanical requirements and project standards.
- Advice on selecting installation equipment, electrical panels, control systems and industrial networks.
- Preparation of engineering documents and technical drawings for engineering, procurement and construction (EPC) projects and operations and maintenance (O&M) projects.
Project implementation & commissioning
- Industrial cabling and implementation of automation projects.
- Testing and validation of equipment and cables, including insulation testing, Fluke data testing and functional testing.
- Installation of accessories including terminals, cable glands, connectors, rails, cable markers and related components.
After-sales service & support
- Ongoing technical consultancy and the provision of documentation.
- Provision of samples for technical approval before bulk orders.
- Training for customers’ technical teams to support better operation and maintenance.
Our policies & commitments
In line with our mission, we have adopted the following policies:
01 · Values
Respecting customer privacy and protecting the security of customer information; providing high-quality services; respecting applicable laws and regulations; committing to social responsibility; and creating a healthy, safe working environment for employees.
02 · Operating procedures
Following international standards in the design and implementation of active and passive computer networks; providing hardware and software support and maintenance services; and implementing security processes and risk management.
03 · Business strategies
Developing and providing high-quality products and services with substantial added value; working to improve network and communication system performance; providing effective support services and improving computer network security; research and development; market development and advertising; improving services; and adopting new technologies.
04 · Operational objectives
Our short-, medium- and long-term strategic and operational objectives include developing new technologies, improving performance and service quality, increasing revenue and profitability, retaining and expanding our customer base, and improving customer satisfaction.
Why customers work with us
- Direct access to leading European and Asian brands.
- The ability to source specialist brands to customer requirements.
- Strong technical support before and after purchase.
- Fast dispatch and accurate delivery in accordance with the order.
- Experience working with major industries in Iran.
- Commitment to quality, genuine products and professional responsibility.
Industries we serve
- Oil, gas and petrochemical industries.
- Renewable energy projects, including solar and wind.
- Steel, cement, automotive and pharmaceutical industries.
- Factories and smart production lines.
- Smart infrastructure projects, data centres, and rail and road transport.
From infrastructure to specialist supply
As populations grow, scientific knowledge advances and society’s needs become more diverse, trade and the exchange of goods and services have become much broader and more complex than in the past, encompassing a wide range of human activities.
Our company’s activities cover the following areas:
- 01
Data centres
Consultancy, design, implementation and equipment supply for data centres.
- 02
Wired & wireless networks
Consultancy, design, implementation and equipment supply for wireless and conventional wired networks, covering both active and passive infrastructure.
- 03
Fibre-optic infrastructure
Consultancy, design, implementation and equipment supply for fibre-optic infrastructure.
- 04
Support, maintenance & scheduled servicing
Support, maintenance and periodic servicing of information technology and video surveillance systems.
- 05
Sales & commercial activities
Company activities in the fields of sales and commerce.
- 06
Cables & related equipment
Consultancy and the supply of cables and related equipment.
The development of FaraEtesal Rayan Asr
Key milestones in the company’s history, from official registration to the development of overseas business offices.
- Sep–Oct 2014
Official company registration and start of operations.
- Feb–Mar 2015
Obtained Cisco product sales representation through an official Gold Partner.
- Sep–Oct 2015
Established business offices in the United Arab Emirates and the United States.
- Jul–Aug 2016
Obtained sales representation for Amaryllo products.
- Jun–Jul 2017
Obtained sales representation for Belden and HELUKABEL products.
- Jan–Feb 2019
Obtained sales representation for Panasonic video surveillance products.
- Feb–Mar 2020
Established business offices in Oman and New Zealand.
- Apr–May 2020
Established business offices in Germany and Canada.
Professional affiliations & supporting documents
High Council of Informatics
Member of the High Council of Informatics.
Iranian ICT Guild Organisation
Member of the Iranian ICT Guild Organisation.
Informatics Association
Member of the Informatics Association.
More about FaraEtesal Rayan Asr
Download our company profile and contact our team to discuss your requirements.